They continued to play with brand elements and toy with scale as the designs took shape. “We had this one session where we were so inspired by these different patterns that we cut them out with scissors and started wrapping them in different ways on cups.” “Early in our exploration, one of our designers had started making these little ribbons that almost looked like washi tape (a decorative, adhesive tape),” Wilkson said. To bring that sentiment to life on the cups, the team started with iconic brand elements and mixed in holiday themes and colors. We want to be that beacon for people, a brief moment that they can look forward to.” “In a way that message deepened as we got further and further into this year. “Our thought behind the cups this year was about people carrying them out in the world as messengers of joy,” said Jeff Wilkson, creative director for Starbucks. This year’s theme, Carry the Merry, is an invitation to enjoy the little moments of brightness around you. 6, you can enjoy the comforts of the season at Starbucks stores in the United States and Canada with a flurry of seasonal favorites, including Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte and Eggnog Latte, along with new holiday cups, food items and gifts. It’s a moment of joy, a familiar ritual that connects holidays past and present. Sometimes a Peppermint Mocha is more than just a beverage.
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